Strategy – another buzz word of the last decade which has taken on so many meanings that it really depends on whose mouth it’s blurted out of. Bosses (and those that want to be a boss someday) use this word to denote something of importance or to refer to written or spoken plan of action to accomplish something. “Johnny, I want you to create a STRATEGY to turn around our retail sales that are currently under extreme pressure as a result of the longer winter season.”

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