KPI (Key Performance Indicator)

KPI (Key Performance Indicator) – a metric that must be measured in order to determine if something is performing well or not. Organizations within in the same industry use an agreed upon set of important metrics (or KPIs) to measure performance and compare and contrast amongst each other.

“Sure, I understand the industry’s KPIs for email marketing but I’m telling you, it is no longer about the number of emails opened.”

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